Friday, December 10th, 2010 at
Our good friends at Mashable published an interesting article on Viral Video Marketing. Titled Ten Most Innovative Viral Video Ads of 2010.
Definitely some great work as evident by the number of views they get on YouTube. While it’s great to have a video go viral, from a business stand point you have to ask yourself did these videos achieve the desired result? I would say yes and no. As a business person, sure branding is an important component for a business…ultimately, the question that should be asked is – did this marketing tactic help drive sales?
The videos produced all had a significant number of YouTube views but many in my opinion lacked strategy. Take the first one for example, A Hunter Shoots a bear this is an ad for Tipp-Ex white-out tape. It has all the hallmarks of a Viral Video Marketing campaign…unique, funny, engaging, interactive etc. Is it going to get me to go out and buy Tipp-Ex white-out tape? Ah…No it won’t. Will it even keep this product top of mind for me? No, again.
Second on the viral video marketing list was Embrace Life…a video meant to encourage the use of seats belts. Great use of videography. Will it get more people to wear seat belts? Not sure, as my thoughts on seat belt use is related to habits…and you what they say about habits…good or bad they die hard.
Third on the list is the Levi Strauss commercial another great clip…am I going to buy Levi’s now…probably not. Is the desired effect of the video supposed to make you feel nostalgic? Or bring back the emotions you felt in your travels in a pair of Levi’s…who knows.
One of the most memorable viral video marketing campaigns has to be the Old Spice commercials. I’m still not an Old Spice Man but I’d be willing to bet that sales of Old Spice increased as a result of these commercials.
Lost in the translation for me is the Puma Commercial…I’m not a European Football fan so I can really comment. To date is has achieved over 2 million views with over 2000 comments…if you some how tap into these passionate fans I’m sure you can find a way to benefit. On a side note, I have a friend that is so passionate about his Chelsea Football Club that he bought a Samsung TV because they are a major sponsor of the club. Imagine that, buying a TV just because they are a sponsor…no TV Buying Guide or recommendations required.
A great example of Viral Video Marketing is the Google Chrome Speed Test. Now the Google Chrome Test did the trick for me…I’m going to try Chrome because of this video…the Video which you see below gets the point across…Google Chrome is fast!
Google Chrome Speed Test Video
Toyota – Swagger Wagon a pretty decent video aimed at making parents feel better about buying a van. Can you own a van and still be COOL…this video says you can. At over 7 million views I’m sure others will feel the same way too.
There’s a Soldier in All of Us is a cool video…it’s intent was to suggest that the video game Call of Duty Black Ops is a game anyone can play. Being an on and off gamer myself and a fan of the Call of Duty series…I may just go out and buy this game.
Write the Future was a promotion for FIFA 2010 World Cup and Nike it has less than 300,000 views and it still made the top 10 list at Mashable – Josh Warner must be a soccer or Nike fan as I’m not sure why it made the list.
My favorite of the bunch coming at # 10 is titled Master of Business Card Throwing a video for the Samsung Digital Camcorder H205. I don’t like it for it’s ability to educate or entice me to buy a Samsung Camcorder but this guy throws business cards like Ninja Stars…it’s a cool example on Viral Video Marketing but the end goal in my opinion was lost.
Master of Business Card Throwing
To see all of the The 10 Most Innovative Viral Video Ads of 1010 check out Mashable.
What do you think…are there better videos out there achieving their goals?