There’s a great myth out there lurking that prevents the masses from using the video method to generate sales.  When in fact creating an effective sales video is easy.

Turn on the TV late night and you’ll discover a whole new world of marketing…Infomercials.  The proliferation of infomercials can only mean one thing….THEY WORK!

They can be 15 second spots to full 30 minute productions and if you study enough of them you will begin to notice a formula.  Actually a couple of formulas.

Since most people out there are afraid of making videos…adopt this video strategy TODAY and gain a competitive advantage.

Formula # 1

A-I-D-A – which is an acronym for ATTENTION – INTEREST – DESIRE – ACTION

Check out any fitness based infomercial like P90X for example.  P90X grabs your attention and interest in several ways:

  • Want to get ripped in 90days? – who wouldn’t
  • Before and after shots of ordinary people….key that…ordinary people just like you and me.
  • Video interview testimonials of the very same people – making it very real and attainable.

All of the above done correctly stimulates action…it gets the viewer emotionally involved…subconsciously the viewer is placing themselves in those ripped bodies…this subconscious emotional tie is what gets people to buy.

The other hidden formula is the sales formula that many successful people use.

Generate rapport…couple of ways P90X does this:

features Tony Horton a leading expert in the fitness field.

features ordinary people..helping the viewer find common ground i.e. yeah…my body looks like that…after 90-days my body can look like that?

Uncovering needs – finding commonality with the viewer…struggling to get to the gym, plateauing, not seeing any results from existing fitness regimen etc

Meeting the needs – features people sceptical about p90x and gave it a try

Getting the sale – minimize risk of buying…i.e. if you’re not satisfied with P90X return it for a full refund in 30 days.

Now that you know the formulas.  What do you need to get started?

A Computer…of course,

Presentation software…like PowerPoint or a free one using Open Office,

A converter program that can convert your slides to jpeg format,

Windows Movie Maker which is Free on most newer Windows based computers,

A microphone to record audio.

That’s it you now have the formulas and ingredients to create amazing videos that

will sell.

If you want to check out an example…click on the following link to see a video on perpetual income streams.